The Science of Seduction: Why We Want What We Want (And How to Create More of It)

What actually makes someone feel turned on? Is it confidence? Chemistry? Mystery? A really good outfit? While all of those things can play a role, desire is far more fascinating—and far more personal—than we've been led to believe.

Seduction isn't about tricks, pickup lines, or manipulating someone's attraction. It's about understanding the delicious interplay between our brains, bodies, senses, and emotions. When we know how desire works, we can create more opportunities for authentic connection, deeper intimacy, and richer erotic experiences.

In this interactive workshop, award-winning sex educator Dirty Lola explores the science behind attraction, anticipation, novelty, context, and arousal. We'll unpack why our nervous systems matter just as much as our naughty bits, how stress and safety influence pleasure, and why the hottest thing you can bring into the bedroom might just be curiosity.

Through discussion, playful exercises, and a little flirting with neuroscience, you'll leave with practical tools to create more intentional, connected, and satisfying experiences—whether you're dating, partnered, solo, or simply looking to better understand yourself.

Because the best seduction starts long before anyone takes their clothes off.

Dirty Lola is an award-winning sex edutainer, speaker, and self-proclaimed dildo slinger. Known for her live sex ed, Q&A show Sex Ed A Go-Go, and as a Sexpert on the Emmy-nominated Netflix docuseries The Principles of Pleasure, Lola has spent over a decade working to end the stigma and shame surrounding sex and sexuality.

Having started her journey sharing personal discoveries with polyamory and kink online, Lola now uses her knowledge, warm candor, and public platforms to teach the masses in person and rapt Internet and television audiences.

This class will be held LIVE online via Zoom — Zoom links are sent out 3 days prior and then again 1 hour before class. If you sign up within 3 days, please be patient in waiting for the final reminder email, which will be sent out 1 hour before the class.

The class will be recorded and available for a limited time shortly following the class. Registration deadline: 1 hour before class, Pacific time. No day-of cancellations.

We're offering a limited number of free class spots to folks with financial need; please fill out this form if you are interested. Recipients will be chosen based on need and will be contacted at least 3 days before class to confirm. 

Due to our commitment to paying educators fairly, all classes are excluded from sales and discounts.

Note: when signing up for classes online, please choose the "Class sign-up" free shipping option on the Shipping Method page at check-out.